Out of the Box
E-Commerce
Marketing Strategy
Shopper Marketing
Project Description
Millennials are averse to feeling boxed in by traditional media and messaging, especially when it comes to shopping. They’re used to shopping for almost everything on their phone—except for household essentials. To overcome low category engagement and grow online sales with millennials, we created an integrated, fully digital campaign featuring Olympic snowboarder Louie Vito, driving sales with emerging e-retailer, Boxed.com. The campaign included entertaining videos, e-blasts, social posts and digital media, and earned a 2019 Effie Award.Client
Procter & GambleTags
Olympics
bundle
influencer
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