Project Description
The Challenge - In order to create buzz around the brand and new Oreo Mini products, Oreo allowed users to send a small parcel containing a mini Oreo and a note to friends. Focused on all things mini, the campaign highlighted some of the smallest US towns across the Midwest and created a brand story around a tiny shop called “Mel’s Mini Mart”. The campaign allowed customers to interact with the brand story using a digital experience and mail.
Our Approach - Brandmovers took this concept by Mondelez and set the campaign in motion with a seamless digital experience. Users arrived at a desktop/laptop as well as mobile optimized microsite complete with video content, social applications and web forms equipped to ship a personalized note and parcel to friends. Each day, the first 500 users to the site at noon were allowed to claim the mini parcels and send them to friends.Client
Kraft - Mondelez
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