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Orange You Happy

Innovation
Flint & Steel
5.0
9 Client Reviews
50,000+
10 - 49
New York, United States
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Project Overview

In a category defined by flavor varieties, we saw an opportunity to marry form and attitude. Through positioning, packaging and promotions, we invited snackers to be a little twisted. The result was a new, corrupted classic - Twisted Cheetos.

Client

Cheetos
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