Nordstrom × Nike
Industrial
Environmental
User Experience
Project Overview
Partnering with Olivia Kim, Nike has thrown down a gauntlet in the fashion scene with their Nordstrom × Nike collaboration. As the centerpiece of the new Nordstrom flagship location in Manhattan, the N×N women’s store had to deliver an unforgettable experience for a demanding consumer. Seventy-two ‘retro’ TVs stacked floor to ceiling delight visitors upon entry to the space, leaving a lasting impression. At first, evoking a vintage feel, then soon layering in modern content seamlessly blended with video camera footage highlighting Nike’s product and offering consumers a chance to ‘catch’ themselves in the latest fashion.Client
NikeTags
live event
experiences
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC