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Nike X Serena Williams Design Crew Set Design

Advertising
Promotions
Experiential Marketing
Pendulum Creative
5.02 Client Reviews
0+
< 10
Chicago, United States
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Project Description

Working directly with Nike, we developed, designed, and fabricated creative set design concepts for Serena Williams’s new spring line. The concept used visual juxtaposition of an industrial setting clashed with elements of nature. We pitched the idea of mirrored towers with an overgrown floral setting. This idea, paired with the industrial atmosphere, made the collection pop while remaining grounded in Chicago.

Client

Nike

Tags

set design
nike
event production
fabrication
installation
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