NEW ERA PINSTRIPE BOWL | YANKEES
Design Strategy
Video Production
Animation
Project Overview
Ruxly’s game plan? To produce two animated TV ads, representing the universal iconography of the game, to generate excitement through the fall and pack the stadium in December. These were easily modified once Penn State and Boston College were chosen to participate, ensuring fans of both schools made their way to the Stadium. Both ads were used in traditional broadcast and pre-roll digital media, as well as at the Stadium itself during Yankee games and other events. The style also leveraged for custom banner artwork and social platform integrations. Sarah Schuler, Senior Manager with Yankee Stadium Events was thrilled with the work, “The style and execution of the content was exactly what I was looking for to showcase our contemporary brand within our historic venue. I’m very proud of the product as was my team.” And there’s no doubt that the rollicking vibe of the commercials’ illustrations and audio resonated with fans. How can we be so sure of this home run (to mix sports metaphors)? In a pregame press conference, Randy Levine, president of the New York Yankees, said that the contest was "the most successful game in its history" based on advanced ticket sales.Client
Yankee Stadiumhello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC