#MyHydrationStory
Digital Strategy
Mobile
Influencer Marketing
Project Overview
Millennials frequent the drug channel searching for traditional beauty products, yet do not associate hydration as a vital component of their overall beauty routine. By using relevant influencers to spread the word, we will target on-the-go millennials and drive them to our in-store displays to find out how they can participate in the #myhydrationstory experience. Our interactive display will prompt them to select their favorite hydration products and complete a 6-pack to take home with them. They need to share their own #myhydrationstory on social media after days of hydrating, and will be entered for the chance to win a gift card, cash, or a year's supply of product!Client
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