Full-Funnel Approach Across Ecommerce and Amazon
Digital Strategy
E-Commerce
Search
Project Description
One of the first clean beauty brands to market, jane iredale envisioned THE SKINCARE MAKEUP®, a different type of makeup that was also good for the skin. A longtime Stella Rising beauty client, jane iredale seeks to bring new customers to the brand and satisfy high revenue goals under private equity ownership. Our full funnel approach emphasizes awareness media across new-to-brand channels. We have utilized innovative new AR—but also YouTube and TikTok alongside the core platforms of Meta and Google. This work has been honored with innovation wins from the Glossy Beauty Awards and the U.S. Search Awards.Client
jane iredale
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