Mueller's Pasta Matchmaker
Web
Mobile
Experiential Marketing
Project Description
In order to drive awareness, participation and action among millennials, MoZeus designed and developed Pasta Matchmaker - a custom experience launched on the shopper’s mobile web browser - that provides healthy, quick and easy recipes and stays connected with the consumer at each step along the path to purchase. Pasta Matchmaker generated a custom Digital Pass to the shopper’s mobile device – enabling push- notifications of recipes and branded content. Consumer activity is tracked at every touch point - measuring site engagement, quiz participation, sharing and conversion. MoZeus strategically developed Pasta Matchmaker with a user-experience that aligns directly with the passion points of the millennial target - leveraging our technology to provide a fun, influential and interactive digital engagement that connected the shopper to the brand in a way that is timely, personal and actionable.Client
Mueller's
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