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#MOZOlife Campaign

Social Media
Events
Experiential Marketing
DEKSIA (formerly Anvil Media)
5.0
8 Client Reviews
5,000+
10 - 49
Portland, United States
View this Agency

Project Overview

Anvil developed #MOZOlife as a campaign that shows how MOZO wearers transition from work to play from the POV of the shoes. This approach included real time reporting from a series of food an culture events, then using summary content from these events to activate other channels. Anvil designed an extensive influencer program and worked to put the shoes on famous chefs and then capture them wearing, working and playing in the shoes.

Client

MOZO Shoes: Restaurant & Culinary Footwear