Mooo-dy Summer Mania
Qualitative Insights
Shopper Marketing
Promotions
bloomfield knoble Advertising
5.02 Client Reviews
500,000+
10 - 49
Irving, United States
Project Overview
Borden Dairy Company had the need to reengage customers and create a brand differentiator between themselves and competitors. bk’s solution leveraged Borden’s strong name recognition and their association with wholesome values and spending time with the family. Partnering with Candlewick Press, publisher of the popular Judy Moody children’s book series, bk developed a disruptive point-of-purchase sweepstakes campaign.Client
Borden DairyTags
Promotions
POP
Sweepstakes
co-op
consumer research
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