Mogul & Dram
Branding
Packaging
Animation
Project Overview
Brand development and packaging for a challenger RTD whisky seltzer. Mogul & Dram is a new, challenger RTD whisky seltzer brand, born out of a love for adventure and promoting a healthy, active and balanced lifestyle. ORCA were involved from the very beginning of this project and helped with naming, branding, packaging design and a social kick-off.Client
Mogul & DramTags
branding
animation
packaging
pos
art direction
digital
strategy
naming
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