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Mobile + Social Engagement Campaign to Drive Registrations + Bookings

Social Media
Mobile
Media Planning & Strategy
Vert
0.0
0 Client Reviews
10,000+
10 - 49
Atlanta, United States
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Project Overview

IHG collaborated with Vert to add a new mobile dimension to their typical summer booking promotion through the IHG Rewards Club. The overall goal of the campaign was to drive awareness, Rewards Club registrations and ultimately bookings for the Summer 2012 incentives (MB2) program. IHG was already planning to employ social postings, keycard inserts, and other signage at the hotels – it was up to Vert to overlay mobile targeting and engagement.

Client

Intercontinental Hotels Group (IHG)

Tags

IHG
mobile
loyalty
rewards
paid media
digital media
social media
digital strategy
bookings
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