Mino AKA "The Spotify of Africa"
Mobile
Data Analytics
Project Overview
Helium’s solution for NotJustOk was Mino Music, a from-scratch digital platform explicitly designed to launch the brand into the mobile sect. Helium developed both iOS and Android platform applications to drive Mino Music’s reach within the mobile device vertical and appeal to the broadest possible global demographic, while still maintaining its current African consumer base. Beyond the iPhone and Android Phone systems, the Helium team also included functionality for Apple Watch and Google Watch as an extension of the music apps to expand user accessibility, allowing listeners to control songs, volume, and selected playlists, much like Spotify and Apple Music platforms.Client
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