Metaverse Activation (Decentraland) | Sour Patch Kids + Trident
Digital Strategy
Experiential Marketing
Project Description
To promote their latest collab, Trident Vibes + Sour Patch Kids partnered with MoZeus to give candy-lovers fun, creative ways to experience the brands. For in-store promotions at Walmart locations across the country, we built a custom WebAR mobile experience for fans to dance and vibe along with their favorite Sour Patch Kids. To extend their promotion's reach and audience, we launched an epic Metaverse activation inside Decentraland - where users across the globe can dance "together" with life-size Sour Patch Kids, change their colors with the interactive Flavor Spin Wheel, and of course, click the CTAs to purchase the candy online.Client
Sour Patch Kids, TridentTags
#metaverse
#decentraland
#virtualgames
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