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McCafé Sustainable Coffee Journey

Public Relations
Content Marketing
Experiential Marketing
ENGAGE & RESONATE
5.01 Client Reviews
200,000+
10 - 49
Des Plaines, United States
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Project Description

PEOPLE NEED COFFEE. NOW COFFEE NEEDS PEOPLE. In an effort to illustrate how climate challenges threaten coffee production, McDonald’s created a South American pop-up coffee farm experience in downtown Chicago.

Client

McDonald's

Tags

experiential
marketing
experiential marketing
public relations
PR
content marketing
sustainability
Engage & Resonate
brand marketing
McDonald's
McCafe
brand awareness
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