The Weekend Channel | SPG+MARRIOTT
Design Strategy
Web
Content Marketing
Project Overview
We established the first-and-only digital publication dedicated to the beauty and limitless possibilities of the weekend, highlighting what can be possible from those magical 48 hours between workdays. The original content we developed—articles, videos, infographics, photo essays and city guides — inspired visitors to rely on the site as a primary resource for travel ideas. Guiding navigation toward specific interests, the site curates enough recommended picks to make even a first time city visitor a local. Travelers responded in the form of 10,000 incremental bookings, generating more than $4 million in revenue at SPG properties from 1.8 million unique visitors within the first measured period.Client
Marriott InternationalTags
animation
content
videos
list
infographics
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