Mapping Out the Experience of Traveling with BlaBlaCar
User Experience
Project Overview
We analysed the behaviour of users when travelling in carpooling to help redefine BlaBlaCar’s communication strategy. Through group sessions with real users, we generated a map of the passengers’ experience and detected their main points of frustration. Thanks to our methodology, we’ve been able to better define each BlaBlaCar customer profile so that the company can design and communicate more targeted and applicable messages for each type of customer.Client
BlaBlaCarTags
User Research
UX
Focus Groups
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