MangoPlate
Branding
Design Strategy
User Experience
Project Description
Helping to scale a local restaurant platform MangoPlate is a fast growing food-tech startup in South Korea. We first met MangoPlate in 2013 when they were an early stage startup, and were struggling to convert downloads to registered users. In a series of short and focused design sprints, we targeted specific pain points identified through MangoPlate’s acquisition funnel analysis and our own UX audit. We worked side-by-side with MangoPlate’s internal teams and helped push their product into growth and into a service that people love. One year after launching the redesigned UX, MangoPlate had a 5.5x increase in their mobile app downloads and a 30% increase in average app usage time.Client
MangoPlateTags
User Experience
User Research
Branding and Visual Identity
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