Love Your Numbers
Advertising
Digital Strategy
Content Marketing
Project Description
As Johnson & Johnson’s Janssen division developed its go-to-market strategy for INVOKANA, its first entrant in the crowded Type 2 Diabetes category, they knew they were in for a dogfight. The brand would need to clearly articulate the benefits of its first-in-new-class position to challenge the massive legacy brands that long dominated the category.Client
Invokana
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