Project Description
A Boston-based private equity firm specializing in real estate wanted to distinguish itself from the big name institution from which it sprang. Long Wharf Real Estate partners needed a new identity that spoke to its entrepreneurial spirit and still underscored an experienced industry team. We rebranded them as Long Wharf Capital to clarify their business as a true fiduciary and developed a sophisticated visual and voice system that captures what’s at the core of their investment expertise: “Built on experience. Bolstered by trust.”
Client
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