Project Description
“We are struggling. This isn’t a joke. Support your fav deli for dinner tonight. Thx” was what FCS tweeted to his followers when his family business began to feel the repercussions of COVID-19. With help from the Fresh Content Society, Manny’s Deli took an honest approach. Its owners asked their Chicago neighbors to show some neighborly love. And it worked. With a single tweet, they drove a 1,500% increase in sales, 20 million media impressions and 500,000 engagements across all channels and media pickup2—proof that a little noshing and a little tweeting can go a long way.Client
Manny's Deli
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