Live Life Unshelled
Branding
Shopper Marketing
Influencer Marketing
Project Description
To challenge consumers to get out of their comfort zones in the kitchen and use nuts beyond their traditional baking recipes, we launched Live Life Unshelled®, a fully-integrated campaign. To help bring the campaign to life and ensure we were reaching the right audience, we turned to Alex Guarnaschelli, renowned Iron Chef and Food Network celebrity, to become Fisher's ambassador, creating custom recipes and engaging videos to push our consumers to think of nuts differently. The collaboration between us, Fisher and Food Network helped to drive unprecedented success.Client
Fisher NutsTags
Food Network
Recipe
Influencer
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