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SunLife - Product Launch

Advertising
Marketing Strategy
Five by Five
5.01 Client Reviews
100,000+
50 - 100
Los Angeles, United States
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Project Description

How do you break the social taboos around death in order to get people talking about their funeral wishes? The challenge set by SunLife to launch their new funeral plan. We grabbed attention using one taboo to tackle another.

Client

SunLife

Tags

product launch
marketing strategy
planning
multichannel
hothousing
advertising
planning strategy
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