Shockingly Delicious
Advertising
Branding
Content Marketing
Project Overview
Lenny & Larry’s came to us with a straightforward question: “How do we make sure people understand that our protein cookies taste darn good?” For a brand that shook the world in 1993 by turning the snacking industry on its head and bringing a rounded cookie in a bland universe of rectangular bars, this was a captivating challenge to say at the least. Taste Buds depicts the playful relationship between flavor and friendship – when two people with great taste meet, they instantly become taste buds. Each taste bud has its own personality and get super excited, in their own way, when something better than a bland protein bar arrives. No matter the bud, Lenny & Larry’s is Shockingly Delicious. The campaign idea allows for endless storytelling, with the goal of standing out in a now crowded marketplace to not only sell but entertain. Our creative mission is to continue push the brand’s rebellious personality and put Lenny and Larry's on the tip of everyone's tongue.Client
Lenny & Larry's CookiesTags
Cookies
Lenny & Larry's
Protein
Healthy Snacks
Treats
Baked Goods
Funny
Humor
Comedy
Improv
Taste Buds
Shockingly Delicious
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