LegalShield- Rebranding
Advertising
Branding
Media Planning & Strategy
Project Overview
What do you do when you're a 40-year old brand with over $400 million in annual revenue? You come to Beacon121 for a complete brand refresh! Pre-paid Legal Services (PPL) did just that in 2011. PPL decided their brand needed to be updated in a way that better reflected the quality of their product. With a combination of agency experience, qualitative and quantitative research and client interviews Beacon121 renamed PPL into LegalShield. With this new new name came an entire rebranding of their brand identity. Additionally, we developed a television campaign to support their associates in key markets. During this time they experience an increase of 30% in membership signups.Client
LegalShieldTags
rebranding
branding
professional services
web design
interactive
naming
logo
logo design
brand identity
video
research
collateral
B2B
television production
media
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC