Launching a sub-brand for a luxury holiday specialist

Design Strategy
User Experience
Lighthouse London
5.01 Client Reviews
60,000+
10 - 49
London, United Kingdom
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Project Description

Kuoni have specialized in luxury holidays across the globe for over 100 years. They wanted to experiment with targeting a new type of tailor-made travel customer with a new proposition via a dedicated sub-brand - Alfred&. We helped bring a new MVP to the market and test out the new offering.

Client

Kuoni

Tags

UX
UI
Design
Product design
MVP