Lakeside Chicago
Branding
Design Strategy
Experiential Marketing
Project Overview
Development firm McCaffery Interests has assembled an innovative team of experts, to conceive an ambitious plan for transforming the brownfield property into a sustainable, mixed-use community that aimed to be an exemplar for cities of the future. Sanderson worked with McCafferyto distill and amplify the project's narrative and ambition into a coherent communication piece for investors, residential/ commercial developers.Client
McCaffery InterestsTags
real estate
place branding
Destination
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