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Kroger - Value Line Redesign

Branding
Design Strategy
Packaging
CMA Brand Presence & Design
5.03 Client Reviews
5,000+
10 - 49
Houston, United States
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Project Description

The design challenge here was to make the Kroger value line a more appealing, contemporary and fun option for the economy-minded. CMA won a creative shootout among several firms with a design that built an animated wise owl character into the branding and featured a playfully arranged two-tone type treatment of the product descriptor on a clean white ground. Most of the line featured taste-appealing food photography combined with flat color illustrations, with a touch of added personality through whimsical captions.

Client

Kroger

Tags

packaging
branding
design
retail
value
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