King of Beers Brand Extension
Innovation
Data Analytics
Quantitative Insights
Project Description
For over a century, the name Budweiser has been synonymous with authenticity, trustworthiness and quality. The King of Beers wanted to make the leap into utilizing its iconic beer recipe in consumable products within the fresh, frozen and marinated aisles at retailers. They tasked our agencies expertise to find white space at retail and explore potential line extensions, manufacturing and retail partnerships, as well as sales and distribution opportunities.Client
BudweiserTags
Market Research
Product Development
Data
Analysis
Qualitative
Quantitative
Brand Extension
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