Keeping Forests
Branding
Project Description
CHALLENGE: More than three dozen voices strong, Keeping Forests as Forests’ regional coalition of landowners, conservationists, corporations and organizations work to ensure forests remain for generations to come. This diverse organization approached us with a twofold challenge. Primarily, the coalition needed a captivating identity that would build momentum around its effort to uphold Southern woodlands. Additionally, they wanted to change the negative stigma associated with working forests. Our solution started by trimming the organization’s name to a sturdier and more useful Keeping Forests. Drawing inspiration from the land, we created a color palette rich in earth tones sourced straight from the region’s forests. An abstract pinecone brandmark symbolizes growth and regeneration, representing Keeping Forests’ mission to ensure Southern woods thrive for generations to come. A courageous brand voice speaks to the critical nature of Keeping Forests’ mission by dispelling myths about working forests and connecting them to the average consumer.Client
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