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Keeper of the Maine Outdoors

Social Media
Design Strategy
Digital Strategy
Rinck Advertising
5.0
2 Client Reviews
100,000+
10 - 49
Lewiston, United States
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Project Overview

Mainers inherently love the outdoors, but the Maine Department of Inland Fisheries and Wildlife (MDIFW) faced challenges getting their messages across to non-consumptive users; a.k.a. those Mainers spending time outdoors but not purchasing hunting or fishing licenses. MDIFW teamed up with Rinck to get the message out by creating a humorous campaign and a character to encourage Mainers to become ‘Keepers of the Maine Outdoors’.

Client

Maine Department of Inland Fisheries and Wildlife