Keeper of the Maine Outdoors
Social Media
Design Strategy
Digital Strategy
Project Description
Mainers inherently love the outdoors, but the Maine Department of Inland Fisheries and Wildlife (MDIFW) faced challenges getting their messages across to non-consumptive users; a.k.a. those Mainers spending time outdoors but not purchasing hunting or fishing licenses. MDIFW teamed up with Rinck to get the message out by creating a humorous campaign and a character to encourage Mainers to become ‘Keepers of the Maine Outdoors’.Client
Maine Department of Inland Fisheries and Wildlife
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