Johns Hopkins University Press
Design Strategy
Web
Customer Experience
Project Overview
John Hopkins University Press sought a website that incorporated [1] modern functionality and a [2] vibrant new brand, all while maintaining a connection to one of the most prestigious academic institutions in the world. They found that users weren’t experiencing consistency, their check-out process needed modernizing, and an uptick in online business due to COVID meant they had to strike now, while the iron was hot. That’s where Mindgrub came into play! Our Approach: 👉 Revamp the brand to better address target audiences 👉 Implement the latest check-out functionality 👉 Put UX best practices to workClient
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