It's What Summer Wants
Web
Marketing Strategy
Environmental
Project Description
What do you get when you combine a popular song-identifying app and a beer synonymous with summer? A kick-ass summer promotion, that’s what. All consumers had to do was Shazam their special-edition Corona for a chance to win a one-of-a-kind beach-house experience. It doesn’t get much easier than that. Displays, packaging and retail signage supported the program, reinforcing Corona’s position as the perfect summer beer.Client
CoronaTags
Summer Promotion
Website
Partnership Activation
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