Project Overview
Steps To Investing approached us to help them create a campaign which would reach a new target audience who were sceptical of the financial services sector. They wanted to appeal to those who had between £40,000 and £150,000 in savings but were put off from investing because they found the financial services sector too complex and intimidating.
The brief was to create a campaign which would help them reach this potential audience and provide them with information about the investment process in a way which was accessible.Client
Steps To InvestingTags
Financial services
digital marketing
branding
content marketing
web
digital strategy
animation