Influencer Programs To Launch New Brands
Social Media
Public Relations
Influencer Marketing
Project Description
Brandware PR is the Agency of Record for Husqvarna Outdoor Products, leading all media relations, content creation and social media marketing for the overall brand and its line of commercial and consumer lawn and landscape equipment. Below is a case study for an influencer marketing campaign. Situation: Introduce the functional (and fun) benefits of Husqvarna’s new robotic mower to homeowners within unique dealer areas. Strategy: Create an influencer program to generate authentic product reviews and shareable social content from real homeowners near dealer zip codes. Success: With 30+ influencers creating over 500 social media posts, the brand’s overall positive sentiment ratio increased from 3:1 to 9:1 with a likelihood of online conversation doubling from 33% to 66% within 3 months. By the end of the campaign, the consumer influencer program had driven more than 325,000 video views and over 20,000 incremental engagements.Client
Husqvarna Outdoor ProductsTags
influencer marketing
product launches
media relations
social media marketing
content creation
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