imPress Nails Influencer Campaign
Advertising
Social Media
Influencer Marketing
Project Description
The #ReadyToimPRESS Campaign was launched to introduce the imPRESS Premium Collection Press-On Nails, designed to offer high-fashion and trendy manicures for upscale looks. The campaign strategically partnered with fashion-forward influencers during NYFW 2023 to showcase the collection's quality, detail, and ease of use. We curated influencers renowned for their expertise in luxury, daily life, and fashion content. These influencers resonated with our primary audience demographic of females aged 18-34, particularly Gen Z and young Millennials interested in beauty, fashion, and lifestyle trends. The selection process ensured an authentic alignment between the influencers’ content style and the campaign’s objectives.Client
imPress NailsTags
influencer marketing
social media marketing
digital marketing
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC