Project Overview
Sportivo executed an IG Live DJ series for WSS footwear retailer on behalf of Converse for Hispanic Heritage Month and to introduce the brand's "Mi Gente" collection.
We were charged with selecting and securing four Los Angeles-based Latina DJs to perform every Friday during the four-week program. Client
Converse, WSSTags
converse
LatinX
multicultural
influencers
Latinas
instagram