HSBC US Event Series 2015
Events
Graphic / Communication
Public Relations
Project Overview
In the spring of 2015, HSBC kicked off a series of events targeting business owners and potential clients in several core markets. Their primary goal was to set themselves apart from competitors by providing an informative and immersive touchscreen experience for their current and prospective clients. HSBC wanted to demonstrate their comfort with emerging technologies and reinforce their position as an industry leader. So from the moment attendees check in to the moment they leave, every interaction at these events was designed to be innovative and touchscreen oriented. To help bring this paneled event to life, INPHANTRY created a second screen experience with the use of iPads, iPods and 10+ HDTvs. The idea behind the interactions was to enhance each attendee’s overall experience at the event, just as HSBC’s global services would. By providing all guests with iPods, attendees could interact with the panel discussion in real time, answering questions about the global economy during HSBC’s live panel. Complete with WiFi and a custom-made back-end application with real-time engagement on over seven screens, HSBC was well-equipped to engage and entertain local business owners of a changing global economy.Client
HSBCTags
Event
HSBC
Atlanta
New York
Chicago
Banking
Financial Institution
Experiential
Speaker
Conference
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