How to Increase Purchase Orders on Amazon’s Vendor Central
E-Commerce
Marketing Strategy
Project Overview
While the brand saw high sales in the past, over the last few years they have noted a decline in purchase orders (POs). One of the first things that the BellaVix team did was complete an account audit. The conclusion was pretty basic listings, incomplete backend information, reliance solely on POs from Amazon, and no promotional strategy. We presented a strategy to change that by: - Updating the listings' backend information - Updating the listings' search terms - Creating a coupon promotional strategy - Creating listings as a direct fulfillment - Optimizing the front end of the listings The Results The keywords used in the title and bullets allowed us to rank better for other relevant keyword queries with zero visibility. The use of natural language and high-volume search terms allowed our product to show more search results, leading to more clicks and an increase in sales velocity.Client
Tags
#increaseinsales #amazon #amazonvendorceler #amazonseller #increaseinorders
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