How To Improve Customer Service in Legacy Bank's App

Design Strategy
Mobile
User Experience
UXDA | Financial UX Design
5.03 Client Reviews
300,000+
10 - 49
Riga, Latvia
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Project Description

Banka Kombëtare Tregtare (BKT), the largest and oldest operating commercial bank in Albania, recognized that their digital offerings have lagged behind and needed a revamp to adapt to present-day service requirements. They challenged UXDA to update the bank's legacy operations by designing an app that would enhance customer service and empower clients to make smarter financial decisions. The goal was to change the perception of the brand from complex and formal to friendly and pleasant.

Client

BKT Bank