How The Entrust Group Increased Revenue by 7-digits
Design Strategy
Data Analytics
Experiential Marketing
Project Description
Challenge The Entrust Group is a mature company whose website was already delivering results in traffic, leads, and sales before engaging with Market 8. They wanted to improve the quality and quantity of leads and improve marketing’s contribution to sales. They engaged Market 8 to help them run a continuous optimization program. Approach We followed a Growth-Driven Design (GDD) approach to improving the site: GDD is a data-driven approach that starts with research, which informs an action plan, then prioritizes actions based on the level of impact to the business. Over time, small improvements are made to the copy and design. We identified a series of landing pages that were critical in the user flow and campaigns being run. Continuous Optimization As soon as the research process began to uncover areas of improvement, we began an agile process of executing improvements. Every 8 weeks, we select new items to work on, beginning with the ones that have the highest expected positive impact on TEG’s leads and revenue. We also evaluate the results of the action items from the previous 8 weeks and noted lessons learned that could improve other website areas. Key Results 53% Marketing contribution to sales 7-digits in additional revenue 60% more MQLs 2617 Leads generatedClient
EntrustTags
Remote
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