Project Description
We helped Very take eight orders a second on Black Friday
Alongside a number of broadcast TV versions, Magnafi created a suite of moving image assets to work across VOD and online display.
The creative evolved over 36 hours prior to Black Friday and then during the day to build anticipation for new offers that will be coming online throughout Black Friday.
Collaborating with post house Edit 19, the production lasted 3 weeks including R&D time and used RealFlow and NukeX to create the thick, shiny black liquid which quickly engulfs the brand’s famous pink background.Client
VeryTags
Video
pre-production
production