How Effectly Captured 5 new deals using their site
Design Strategy
Marketing Strategy
User Experience
Project Description
Challenge Effectly was launching a strategic customer acquisition strategy presenting their solution to prominent company executives in Norway. A well thought out, and compelling website that could demonstrate their value to company executives was needed. Approach With Effectly needing a website that satisfies its enterprise-level customers, Market 8 had to get involved on a strategic level. In addition to defining the website design, we helped define the company positioning, value propositions, translating advanced features into benefit-driven messaging for buyers, and communicating the value of their consulting services. Then, we evaluated their sales process and made sure that the website fit into their sales workflow. Solution The design process followed a solid iterative methodology: Conduct qualitative and quantitative analysis Identify buyer’s behavior online c. Redefine objectives of key pages Draft the revised copy & layout d. Wireframing and user testing Final design & development Performance measurement against objectives Key Results 5 New Clients 6-digits in new ARR 600% More organic visits 20x Increase in leadsClient
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