How an Art College with 8 Locations Rebooted Media Campaigns and Rebuilt Student Acquisition Strategy
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Project Overview
This client is a US college with eight campuses across the country focused on providing students with practical, creative educations in fields including film, audio, design and more. OpenMoves was engaged during a challenging transitional period for this college. We inherited media campaigns that were offline, not functional, and needed to be rebooted entirely. We had ambitious business goals including a need to rapidly scale media spending to $1,000,000/month while hitting aggressive CPL goals and rebuilding media accounts and strategies from scratch.Client
The Arts InstitutesTags
higher ed
ppc
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