Hobie Polarized Brand Refresh
Branding
Graphic / Communication
Marketing Strategy
Project Description
An iconic So Cal surf brand looking for a fresh perspective in the eyewear market. We were hired to reposition the brand with the goal of increasing brand preference, loyalty, and ultimately market share. Target consumers included water enthusiasts such as surfers, boaters, fishers, and stand up paddlers.Client
Eyeking, LLC
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