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Helping New Policy Holders Understand Their Coverage

Design Strategy
Qualitative Insights
Healthcare Marketing
Mad*Pow
0.00 Client Reviews
N/A
50 - 100
Portmouth, United States
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Project Overview

Aetna Individual Market came to Mad*Pow looking for a way to help these new policyholders by providing them with a welcoming, easy-to-use informational microsite to guide them gently, yet confidently into the world of health insurance coverage.

Client

Aetna

Tags

Experience Strategy
Interaction & Visual Design
User Research
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