Heineken - Open your City

Web
Mobile
User Experience
Elemental
0.00 Client Reviews
N/A
10 - 49
Cape Town, South Africa
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Project Overview

Elemental was briefed by M & C Saatchi Abel, to create a mobile web application for a campaign called Heineken - Open Your City. Heineken aims to inspire South Africans to live worldly adventures by unlocking the secrets of their cities, finding and sharing new locations. The mobile platform allows users to sign in with their social media accounts, view and experience other user’s adventures as well as create their own. Each adventure would consist of between one and three locations, with the user describing each location's hidden secret, accompanied by uploaded photos and geo-tagging the location. The highest awarded users stood a chance to win monthly prizes, the ultimate prize being a 72 hour weekend holiday in Shanghai, China.

Client

Heineken

Tags

mobile web application
ux experience
geolocation
social media integration
custom built