Heart Healthy
Video Production
Project Description
Genuine Interactive was tasked with humanizing the historic Welch’s brand. They wanted authentic storytelling to win the heart of millennial moms who want to know where their food comes from and don’t want a faceless corporation, but real stories. ELEMENT was brought in with no scripts, no specific talent and no corporate speak to help craft the real farmer behind Welch’s. ELEMENT traveled to the farmers to meet them, tour their farms and hear about their passions. Using their real stories we worked with Genuine to craft the narratives of each video. Using a nimble team, we were able to capture video and stills content while the agency simultaneously captured content for social/digital. The end result was an overall uplift in sales for the brand.Client
Welch's
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