Project Overview
By performing A/B testing, we have a great way to back up our suggestions for listing changes with real data.
The Results
Titles are relevant for search results and making sure the customers find your products, so the relevant KPIs when split testing the titles are sessions and pageviews - that is, the traffic.
- Split testing was conducted in July 2021 and was completed against the result during Prime Month (June 2021)
- Sessions and page views increased for all the SKUs tested.
- The best result showed a 400%+ increaseClient
Tags
#amazon #walmart #amazon advertising #walmartadvertising #amazonsellercentral #